MXXY Hydration
Shot across the rugged trails of Cleveland National Forest, this project put MXXY’s adaptive hydration systems into real-world action — trail running, MTB, and long-haul hikes. Athletes pushed the adjustable electrolyte-to-water tech through heat, elevation, and miles, proving how dialed hydration can elevate performance. A field test with purpose, built for a brand engineered to keep moving.