Rad Power Bikes:
SAN DIEGO
Photographed across some of San Diego’s most familiar corridors, Little Italy, Coronado, Cabrillo National Monument, and Otay Lakes. This project introduced Rad Power Bikes’ expansion into the city, anchored by their new flagship store in Imperial Beach. The focus was simple: riders moving through everyday spaces on bikes built for real life. Easy miles, clean lines, and people using e-bikes safely for commuting around town.
