William & Helde brought me to McCall with one mission: create a deep image library for the media partners invited to experience 10 Barrel’s Beer Lodge. We documented everything that makes this trip a standout; storm-day snowcat laps, fresh runs at Brundage, late nights at the lodge sampling every 10B flavor, and the kind of fireside conversations that only happen when good people gather in deep winter.

Snake River Farms kept the energy high with tailgate BBQs and a sunset dinner on the mountain, giving the journalists a full taste of the culture behind the brand. My role was to keep the cameras rolling through all of it — capturing the atmosphere, the personalities, and the nonstop McCall magic that William & Helde wanted their partners to walk away with.